รับสมัคร Chinese Marketing

บริษัท ดีวานา โกลบอล จำกัด

หมวดหมู่ งานการตลาดทั่วไป

จำนวนที่รับ 1 อัตรา

ลักษณะงาน

Focused on the Chinese market needs a unique understanding of Chinese culture, consumer, behavior, and digital platforms. 1. Chinese Consumer Behavior *** a. understand Chinese consumer preferences, trends, and purchasing habits. b. Analyze the competitive landscape within the Chinese market, identifying key players, their strategies c. Gain a deep understanding of Chinese culture, values, and social norms to tailor marketing messages effectively. 2. Digital Marketing Strategy *** a. Develop and implement strategies for Chinese social media platforms like WeChat, Weibo, Douyin (TikTok), and Xiaohongshu. b. Optimize content for Chinese search engines like Baidu. c. Manage paid advertising campaigns on Chinese platforms, such as Baidu Ads and WeChat Moments Ads. d. Create and curate engaging content (e.g., articles, videos, infographics) that resonates with the Chinese audience. e. Collaborate with Chinese influencers to reach a wider audience and build brand credibility. 3. Localization and Translation a. Ensure all marketing materials are accurately translated and culturally adapted to resonate with the Chinese audience. b. Develop a localization strategy that considers language, cultural nuances, and regional differences within China. 4. Cross-Border E-commerce a. Manage online stores on Chinese e-commerce platforms like Taobao, Tmall, and JD.com. b. Oversee cross-border logistics and fulfillment processes to ensure a seamless customer experience. 5. Performance Tracking and Optimization a. Track and analyze key performance indicators to measure the effectiveness of marketing campaigns. b. Use data insights to continuously optimize marketing strategies and improve results.

คุณสมบัติผู้สมัคร

• Bachelor's degree in marketing, communications or a related field (New Graduated are welcome) • 1-3 years of experiences in marketing and communications (Have experience in Beauty, Cosmetic, Skincare or relevant business is plus) • Experienced in Chinese social media platforms like WeChat, Weibo, Douyin (TikTok), and Xiaohongshu is plus • Experienced in creating and managing content in social media and other community channels • Experienced in managing online campaign (end to end) • Experienced in planning and executing events and workshops • Strong communication & presentation skills (If can speak Chinese will be plus) • Good command in MS Office, PowerPoint, Google Sheet, Canva • Expat (especially Chinese are welcome)

เงินเดือน/ค่าตอบแทน

- ตามความสามารถผู้สมัคร

สวัสดิการ

สถานที่ปฏิบัติงาน

ประจำออฟฟิศ

จำนวนวันและเวลาทำงาน

5 วัน/สัปดาห์